Largely responsible for transforming e-commerce into the juggernaut that it is today, Amazon has an unusual level of influence over brands. Brands and retailers need to take a look at the wider supply chain and move beyond the goods to embrace sustainable packaging, warns GlobalData. By using our site, you agree to our use of cookies. Many people confuse 'sustainable fashion' with 'ethical fashion', and while the two are unquestionably linked, the concept of sustainability in the industry refers to the effects of the production of clothing on the environment (ethical fashion concerns the way clothing is made - encompassing everything from how the cotton was grown to whether and how … More and more brands are becoming conscious about their impact on the environment. One of the biggest successes to come from this programme is Tide’s new “eco-box,” which uses 60 percent less plastic than their traditional packaging. We use recycled paper and recycled bags. What little plastic the brand uses, such as the plastic resin in the tubes, is as eco-friendly as possible, derived from corn. You can opt out of some cookies by adjusting your browser settings. “Retailers need to meet the needs of the changing consumer, particularly as concerns over plastic are more apparent than ever.”. Kelly Starter, along with a group of fellow surfers started a brand called Outerknown. The poly bags can be custom printed to enhance the customer experience. The packaging of clothing will also improve as a result. One of their most recent initiatives, Shipment Zero, was introduced in 2019, and aims to make 50 percent of all of their shipments net carbon zero by the year 2030. This year, PVH expects to reduce plastic use by 68 tons. 11 eco-friendly brands that put the planet first - 99designs With more and more fashion retailers moving to ecommerce, the need for better packaging rises. Patagonia has been leading the way in sustainability and environmentally responsible clothing and accessories for longer than this has even been something consumers cared about, and they have robust environmental, social, and fair trade initiatives deeply embedded in their protocols and company culture. In their Frustration Free Packaging initiative, they work with brands on strategies to eliminate supply chain waste and redesign their packaging to be more sustainable while still ensuring they arrive to customers undamaged. Womenswear retailer Pink Boutique is another fashion business taking a stance on packaging. Last month, it switched from polythene mailing bags to a greener alternative made from sugarcane via packaging supplier Duo. British designer Oliver Spencer has also been tackling waste at his eponymous menswear label. Pregis’ Sharp poly bag systems are another strategy for mitigating waste. California-based sustainable fashion brand, Toad&Co, partnered with US startup LimeLoop to replace cardboard boxes and disposable mailers with recycled vinyl packages. Based In | London, UK. In 2014 they embarked on a mission to reduce package volume to cut down on waste and lower their carbon footprint by requiring fewer trips to make deliveries. It currently works with brands including Swedish label Filippa K and sustainable denim company MUD Jeans, and sends customer orders in reusable and returnable packaging. ), Pregis UK Gunnels Wood Road Stevenage Herts, UK SG1 2DG, Pregis NLNijverheidsweg 4,6422PD Heerlenthe Netherlands, Ready to Use (Loosefill) Packaging Solutions, Protective Film for Automotive & Transportation, Protective Film for Building & Construction, robust environmental, social, and fair trade initiatives. The Sustainable Packaging Coalition is a member-based collaborative that promotes sustainable packaging processes using a life-cycle approach. There’s too much plastic and I think it is in our customer’s DNA to think about sustainability.”. Create recycling policies. ASOS is recognised as a giant in the e-commerce industry, and while few of its products have any characteristics of sustainability, the company has made sure to have mitigation of packaging waste be at the forefront of its environmental policies. Concerns about our addiction to plastic have only grown since then. “All of our packaging has been stripped back to the bare needs now – we’ve even taken away the rice paper that had our brand name printed on it. Here are 5 brands using sustainable packaging to make a lasting impact on consumers: PVH, the global apparel company that owns Calvin Klein, has committed to having packaging that is made of 100 percent sustainable and ethically sourced materials by 2025. “As more and more shopping is done online, customers are faced with excess packaging that infiltrates their homes and very quickly becomes a nuisance,” explains RePack chief executive and co-founder Jonne Hellgren. But now those same values are being extended to their packaging and fulfilment strategies, and mainstream companies are joining them. With ambitions to become a circular fashion business, ASOS has also implemented a closed loop system with their packaging manufacturer to collect returned packaging and incorporate it into the new mailing bags. Whereas, more than 40% of packaging ends up in a landfill. “The cost of the sugarcane bags was about 25% more than what we were paying before, but we looked at all the sizes we were using and then restructured the size range to get the economy we needed,” she says. And part of that relationship is about honouring the sanctity of the environment. Eco-friendly products in the fashion, personal care, and other sectors have been popular for years. As well as being a water-efficient crop, sugarcane absorbs carbon dioxide as it grows. From October 2015, all retailers in England with 250 or more employees were required by law to introduce a 5p charge for all single-use plastic bags. Recently, the company modified their signature black and white mailer bags and reduced their thickness by ten to twenty microns. 2 House of Sunny. Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events. The brand has reduced the amount of packaging it uses by 30% for autumn 2018, although Spencer admits there are challenges depending on different products. This small change translated into reducing their impact by 528,000 kg of plastic annually. If the materials are not properly disposed of, this additional packaging may lead to a rise in consumer waste. Asconsumers become increasingly aware of the impact their online purchasing habits can have on the environment, brands that tout eco-friendly packaging will have a larger market share. Plus 10% of proceeds go to The Water Project, which provides clean, safe and reliable water and sanitation solutions across sub-Saharan Africa. We use cookies to personalize and improve your experience on our site. Paper requires more energy to produce than plastic - statistics vary but it is thought to be 3 times higher. The outer bag that protects the boxes is made from 55% recycled plastic. Even if your fashion brand provides good conditions for workers and creates high quality products using natural or sustainable raw materials, there’s still the problem of packaging waste. Circule™ sustainable apparel packaging solutions are custom made for your brand and products to ensure your success. Sustainable Apparel Packaging for the Circular Economy. And the company has made some landmark strides towards this effort. As sustainability becomes an increasingly hot topic within the fashion industry, Drapers looks at what fashion retailers are doing to cut down on packaging waste and pollution. 2002 by Cameron Saul, along with his father, Mulberry founder Roger.. 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